Helping Hands is a non-profit organization that provides administrative, marketing, finance, and operational support to other non-profit entities. The primary objective is to assist those organizations in maximizing their resources towards their mission, rather than expending it on significant overhead personnel expenses.
The logo design is inspired by an Adinkra symbol that signifies the idea of "let me help you while you help me." The emblem represents the interdependent and cyclical nature of assistance, wherein we offer help to others, and they, in turn, offer help to us.
Given that the organization is relatively small and primarily run by volunteers, the brand guidelines have been kept concise and easily comprehensible, lacking the extensive details commonly found in brand books. As the organization grows, a more detailed book will be created.
Additional process documentation can be found on Dropmark.
